2012 SNCR Excellence in New Communications Awards

The Society for New Communications Research (SNCR) Awards honor the work of corporations, governmental and nonprofit organizations, educational institutions, media outlets and individuals who are innovating the use of social media, ICT, mobile media, and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations, corporate communications, and CRM, as well as entertainment, education, politics, and social initiatives.

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Enterprise profile: KopiBure – An Innovative Student Advertising Business

KopiBure (the name is swahili for free copies) is an advertising company that deals with advertising in Universities, Colleges and other tertiary institutions of learning.

Kopibure manages photocopy machines on educational campuses. The business model works by using blank sides of paper that is left after students do their printing or photocopy on ordinary photocopy paper. Kopibure place adverts and messages that are relevant to this target market, at the back of those papers and the students use the front to do their printing and photocopy work.

Kopibure liaise with the many photocopy outlets in schools and come to an agreement where Kopibure can place a photocopy machine in their premises.

Read our interview with Kopibure’s founder Peter Nduru here http://www.yipekenya.org/KopiBure – An Innovative Student Advertising Business.htm