August 16, 2011 Leave a comment
KopiBure (the name is swahili for free copies) is an advertising company that deals with advertising in Universities, Colleges and other tertiary institutions of learning.
Kopibure manages photocopy machines on educational campuses. The business model works by using blank sides of paper that is left after students do their printing or photocopy on ordinary photocopy paper. Kopibure place adverts and messages that are relevant to this target market, at the back of those papers and the students use the front to do their printing and photocopy work.
Kopibure liaise with the many photocopy outlets in schools and come to an agreement where Kopibure can place a photocopy machine in their premises.
Read our interview with Kopibure’s founder Peter Nduru here http://www.yipekenya.org/KopiBure – An Innovative Student Advertising Business.htm