How to find out if your product fits the market

The concept of product-market fit is emerging as an important criteria for entrepreneurs when assessing the viability of starting a business. Not all ideas make for profitable business and its vital to ask before you start just how critical your product or service will be to your prospective consumers daily lives. Essentially once consumers start using your product, how painful will it be for them in the event that for some reason it is no longer available?

At this stage it’s also wise to assess the competitive landscape and ask the same questions about usage for current market substitutes.

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World Summit Youth Awards 2012

Registration is now open for World Summit Youth Awards 2012 that are open to young people (under the age of 30 years from any of the UN member states) that have developed any sort of innovative project or product using information technology aimed at helping their community.

The applicant may be a developer of website or mobile apps, e-content writer, journalists or writer, application designer, technologist or anyone contributing to address poverty, protecting the environment, sharing knowledge and empowering young people.

Award Highlights

The Youth Award is not a cash award. The reward for winners is to be recognized on a world stage, to be invited to the winners’ events, to be able to connect with each other and discuss with renowned experts in the field of ICT for Development. Last year, winner’s events took place in New York, USA.

The WSYA selects and promotes best practice in e-Content. It demonstrates young people’s potential to create outstanding digital contents and serves as a platform for people from all UN member states to work together in the efforts to reach the Millennium Development Goals (MDGs).

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